Bridging the Gap: Addressing Uncertainty and Fostering Adoption of Generative AI
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Date
2024-12
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Abstract
The Institute for Corporate Productivity (i4cp) is a leading research organization dedicated to advancing workforce productivity through data-driven insights, innovative practices, and a collaborative network, with an interest in integrating generative AI to meet the evolving needs of its diverse member organizations and prepare them for the future of work. This capstone addresses the communication barriers that hinder generative AI adoption in organizations, focusing on strategies to align leadership messaging, employee confidence, and practical guidance to enable i4cp to support their member organizations in fostering a receptive environment for AI-driven productivity gains. We employed a sequential mixed-methods approach, beginning with a survey informed by the Integrated AI Acceptance-Avoidance Model (IAAAM) to identify patterns and drivers of generative AI-related fear and uncertainty, followed by qualitative interviews and document analysis to contextualize findings within i4cp’s operations. The research identified five key findings: the need for clear and consistent AI messaging, manager hesitancy undermining adoption, the influential role of peer behavior, concerns about AI output quality, and opportunities to enhance public-facing i4cp materials to attract new members.
Description
Leadership and Learning in Organizations capstone project
Keywords
employee sentiments on AI, AI communication strategies, organizational readiness for AI tools, manager resistance to AI adoption, Integrated AI Acceptance-Avoidance Model (IAAAM)