Owen Graduate School of Management
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Item 03/08/08(Vanderbilt University, 2008-09-21) Degnan, Jared; Huebner, AstridItem 08/09/08(Vanderbilt University, 2008-09-21)Item 10/08/08(Vanderbilt University, 2008-09-21) Degnan, Jared; Huebner, AstridItem Accelerator Students Help Develop Strategy for the National Civil Rights Museum(Vanderbilt University, 2007-11-19) Buttorff, Christine; Robertson, BeverlyItem Business model diversification: Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship(Long Range Planning, 2022-12-06) Sohl, Timo; McCann, Brian T.; Vroom, GovertThis study integrates research on business model diversification (BMD) and demand-side theory to examine the relationship of BMD to performance and the sequencing of business model ad-ditions. We begin by explaining and demonstrating that the overall degree of BMD has an inverted U-shaped relationship with firm performance. We next highlight the particular role that demand relatedness plays in BMD. We first provide evidence that the inverted U-shaped relationship flattens in times of financial shocks, consistent with arguments that the benefits of BMD from consumers' willingness-to-pay for simultaneous use of multiple business models may diminish during shocks. Second, we argue that firms tend to sequence the addition of new business models based on demand relatedness, and we provide evidence that the degree of demand relatedness between a core and a target business model enhances the likelihood of diversification into that target business model.Item Career Insights: Pursuing a Career in Accounting(Vanderbilt University, 2007-11-19) Hamilton, MikeItem Career Insights: Strategies for Effective Leadership(Vanderbilt University, 2007-11-19) Rogers, KarenItem Career Insights: Working in Professional Sports(Vanderbilt University, 2007-11-19) Santos, MichaelItem Featured Research: Behavioral Integrity and Corporate Culture(Vanderbilt University, 2007-11-19) Friedman, Raymond A. (Raymond Alan), 1958-Item Featured Research: Book Store Merger(Vanderbilt University. Owen Graduate School of Management, 2010-12-08) Underwood, Ryan; Froeb, Luke M.Item Featured Research: Campaign Contributions Boost ROI(Vanderbilt University, 2009-01-19) Simbeck, Rob; Ovtchinnikov, AlexeiItem Featured Research: Effects of Complexity on Decision-Making(Vanderbilt University. Owen Graduate School of Management, 2009-01-19) Simbeck, Rob; Shur, MikeItem Featured Research: Ethics of Lateral Hiring(Vanderbilt University. Owen Graduate School of Management, 2010-04-28) Owens, Ann Marie Deer; Gardner, Timothy M. (Timothy Michael)Item Featured Research: Hedge Fund Restrictions(Vanderbilt University. Owen Graduate School of Management, 2009-02-13) Bollen, Nicolas P. B.; Simbeck, RobItem Featured Research: Hiring Advice for Employers(Vanderbilt University. Owen Graduate School of Management, 2009-04-14) Friedman, Ray; Simbeck, RobItem Featured Research: Lobbying Expenditures Yield Big Returns for Companies(Vanderbilt University. Owen Graduate School of Management, 2009-01-15) Parsley, David C.; Simbeck, RobItem Featured Research: Management shakeups at Apple and Google(Vanderbilt University. Owen Graduate School of Management, 2011-01-26) Underwood, Ryan; Owens, David A.Item Featured Research: Managing the Brand: You(Vanderbilt University. Owen Graduate School of Management, 2009-01-19) DuBois, Lisa; Pace, KimberlyItem Featured Research: More Not Always Better for Employee Retention(Vanderbilt University. Owen Graduate School of Management, 2009-01-19) Simbeck, Rob; Gardner, Timothy M. (Timothy Michael)Item Featured Research: Navigating Global Antitrust Regulations(Vanderbilt University. Owen Graduate School of Management, 2009-01-19) Simbeck, Rob; Froeb, Luke M.